Rural Media Solutions My name is Jack and I am a beef farmer from West Sussex. A big part of scaling my business upon leaving university revolved around a crowd funding campaign, and a significant part of promoting my project relied on online marketing and publicity via social media, namely through the use of my website, Instagram and twitter accounts.
The campaign continued to grow and prosper, exceeding all of my expectations, it was a success. However, my social media accounts gained a significant following, and attracted the attention of other rural businesses. I was asked by several organisations, including some national companies, stating 'we really like what you have done for yourself, could you so the same for us?' to which the answer was of course 'yes'.
There are many organisations that design, create and manage social media, and are very good at it, but what makes me different is that I am a FARMER, and therefore I am coming from an agricultural and rural perspective. I have found that this has allowed me to connect with rural and farming audiences, which is a huge advantage to the rural businesses, agri-businesses and organisations I work with. I believe this element of connectivity is essential in any rural media or rural social media campaign.
South Yeo Farm East At South Yeo Farm East, the Dixons rear rare and native breeds of sheep (Balwen, Shropshire, Norfolk Horn, & Coloured Ryeland), cattle (Beef Shorthorn and Riggit Galloway) and 25 breeds of poultry, and run introductory livestock keeping courses for smallholders.
The cattle are accredited through the Biobest High Health Herdcare scheme and Shropshire sheep are Signet performance recorded. All stock are sold directly from the farm either as breeding animals/birds, hatching eggs or as meat boxes.
Training courses are run approximately once a fortnight in the purpose built training facility, which is also available for hire for farm based events.